Kenneth Penkowski Delivers Opening Presentation in AIGA's Business-to-Design Series

Local AIGA chapter focuses on building more value between business and design communities

RALEIGH, N.C. (23 February, 2010) Kenneth Penkowski, award-winning Executive Brand Director at Ulanguzi Creative Strategies, addressed an assembled group of business and design thought leaders in the first of AIGA Raleigh's Business-to-Design (B2D) series. The presentation, titled "Redefining the Agency/Client Dynamic," illuminated the unique ways that Ulanguzi structures client engagements, both culturally and financially, to realize a greater return for both agency and client, making design thinking a more central component of success.

As an agency, Ulanguzi focuses not simply on targeted and effective creative in traditional and online media, but also on their clients' businesses and the relationship that a design agency should have to deliver results.

Asked about his motivation for participating in this series, Kenneth stated, "Bringing business and design together in a way that increases the value for everyone, including customers and the community, is something about which I am strongly passionate."

In the presentation, Kenneth spotlighted three client engagements where an unconventional approach to business and design was the best way to move the client's business forward.

"Bringing forward-thinking business and design leaders to our audience is an important initiative for our organization," remarked Jeff Bowman, Program Chair for AIGA Raleigh's B2D series. "Kenneth's perspective and delivery ignited a lot of thought about how these two communities, business and design, can work together to create strong, value-building relationships."

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About Ulanguzi Creative Strategies

Ulanguzi Creative Strategies was named the Number One Design Agency in the Triangle in 2010 by Triangle Business Journal. Ulanguzi builds relationships with clients, bringing keen business insights, smart creative and targeted execution to help capitalize on business opportunities. Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to each client engagement. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at www.ulanguzi.com.

About AIGA Raleigh

AIGA Raleigh was founded in 1985 as the eighth chapter of AIGA, the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Nationally, the organization now represents 22,000 designers in 63 chapter and 240 student groups. AIGA Raleigh has more than 300 professional, associate, and student members and encompasses the Triangle, Triad and Eastern NC areas. AIGA Raleigh is the first place designers, professionals, and students turn to for inspiration, professional development, and excellence in design in North Carolina. www.raleigh.aiga.org

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