Kenneth Penkowski delivers keynote presentation to Living Arts College

Ulanguzi Creative Strategies Executive Brand Director lends his perspective to enhancing the role of design in the business world

RALEIGH, N.C. (September 16, 2009) Kenneth Penkowski, award-winning Executive Brand Director at Ulanguzi Creative Strategies, delivered a thought-provoking look at how both individual designers and agencies can gain professional advantage by becoming a more integral and valuable part of the clients, consumers and community they serve.

Kenneth's presentation to both students and faculty at the school gave an inside look at his professional origins at Walt Disney Imagineering and his agency's unique approach to the client engagements that generate a higher value for designers, audiences and business stakeholders.

"It was inspiring for me to engage the next wave of talented professionals coming out of SCA," exclaimed Kenneth. "The work and approach there add a new dimension to design education."

During the presentation, Kenneth used his real-world experiences and agency relationships to illustrate how design can deepen accountability, elevate expectations and realize business objectives—areas that Ulanguzi focuses on in each client engagement.

"The discussion this presentation generated, both in the Q&A and in classrooms and hallways during subsequent weeks, added a new perspective to our students' educations," remarked Debra Ann Hooper, Director of the School of Communication Arts.

About Ulanguzi Creative Strategies
Founded in 2001, Ulanguzi, a Raleigh-based design agency brings together a talented group of marketing and advertising strategic thinkers and skilled designers and programmers from all parts of the country. Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning and on-target creative solutions that propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at www.ulanguzi.com.

About the Living Arts College
"The Art School of the 25th Century!"Graduates have been heading for the major studios and organizations since 1992. The School is an original, pioneered in high-end digital animation and graphics education. As one of the first institutions accredited in digital design and animation, the School remains true to excellence in hands-on learning.

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