UNC Athletics Association Recruits Ulanguzi For Special TarHeelBlue.com Project

Creative Firm Develops Virtual Seating Diagram for Dean Smith Center and Kenan Stadium

RALEIGH, N.C. (February 13, 2003) Ulanguzi Creative Strategies, an award-winning integrated marketing design agency, announced today the completion of a unique project for www.TarHeelBlue.com, the official site for UNC Athletics. The University of North Carolina Athletics Association selected Ulanguzi to develop creative and functional virtual seating diagrams for both the University of North Carolina Dean E. Smith Center and Kenan Stadium. The diagrams, allowing UNC recruits, alumni and fans around the world to visit the two sports landmarks online anytime, will also be used to determine seat selections before purchasing tickets.

Named after the winningest coach in NCAA basketball history, the Dean E. Smith Center is a shrine to the University of North Carolina's men's basketball program. The center was completed in 1986 and can hold up to 21,750 fans. Generally regarded as one of the most beautiful football venues in the nation, Kenan Stadium has undergone numerous renovations and now seats more than 60,000.

"The Dean Smith Center and Kenan Stadium are two of best known sporting venues in college athletics," said David Tinson, Assistant Athletic Media Relations Director for Carolina and the director of TarHeelBlue.com. "UNC fans are among the most loyal and supportive fans in the world and we wanted an easy to use site that would allow us to cater to the needs of our fans and visitors as well as, quickly and effectively communicate the top-tier value of our program to prospective student-athletes. Partnering with Ulanguzi on this very successful project made this a reality."

The online diagram will allow visitors to view seats from every area in Kenan Stadium and the Smith Center. Visitors may select from a variety of angles to view stadium seating as well as the particular view from the seats they are purchasing. Additionally, Ulanguzi will continue to enhance the Athletic Associations communications platform through upgrades to the interactive seating diagram and through the escalation of their visibility program that will serve as a key channel for linking fan, students, programs, and donors back to the school.

"We are extremely excited to be working with UNC's Athletic Association in the fulfillment of their vision for TarHeelBlue.com," said Kenneth Penkowski, Partner and Creative Director for Ulanguzi. "Helping to shape and communicate the UNC Athletic brand to the talented recruits, phenomenal athletes and supportive fans is not only an area in which Ulanguzi excels, it's also personally rewarding."

About Ulanguzi Creative Strategies
Ulanguzi is the Swahili word for "spirit of revolutionary success."

This is the approach Ulanguzi Creative Strategies applies to solving your organization's marketing, communications, advertising and design challenges. We employ clear thinking, strategic planning, and on-target creative solutions to propel you confidently through the battle zones that your business faces every day.

With years of experience in a diversity of markets, from community services to high-tech, from young businesses to seasoned corporations, Ulanguzi has a sharp eye for identifying what's great about your business and a talent for boldly sharing that greatness with the world.

You can awaken your spirit of success when you engage Ulanguzi Creative Strategies. To participate in the revolution, contact us at 919-899-3835 or visit us on the web www.ulanguzi.com.

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