Ulanguzi Chosen to Help Drive Sales at Virginia International Raceway

Agency engaged to market special events and raceway Villas

RALEIGH, N.C. (October 14, 2008) Ulanguzi Creative Strategies, one of Raleigh's leading design agencies, has been named as the new marketing partner for Virginia International Raceway, a 1,300-acre motor sport resort complex located outside of Danville, Va. Ulanguzi has been tasked with marketing the raceways group and corporate event sales along with the Villas at Southbend, a 60-unit complex of three-bedroom residential villas that overlook a fast uphill portion of the track.

"Ulanguzi was selected because of the depth of marketing process knowledge and the quality of creative execution that gets noticed, is on target and inspires action," said Connie Nyholm, co-owner and managing partner of the Virginia International Raceway. "The agency brings incredible ideas on ways to bring the exceptional experience VIR offers to a broader audience in a way that is compelling and consistent with the VIR brand."

Both the agency and the raceway feel that even in a tenuous economic climate, Ulanguzi can keep VIR's unique 'niche' products desirable by effectively adapting its award-winning expertise and innovation in real estate marketing and sales. VIR offers the perfect setting for board, executive and team events for those who want to bring the passion, teamwork and drive of motorsports to their organization.

"The entire Ulanguzi team is excited to bring our spirit of revolutionary success to one of America's most celebrated motorsports resorts," said Kenneth Penkowski, Partner and Creative Director for Ulanguzi Creative Strategies.

Virginia International Raceway offers a wide variety of amenities for guests and villa owners. Located within the facility are The Lodge at VIR, a hotel overlooking the track; the Paddock Suites and Garages; the Oak Tree Tavern, a full-service restaurant located within an 1840's Plantation house; the Plantation Valley Kart Track, a 5/8-mile, 24-foot-wide karting circuit with 30 feet of elevation change; and the VIR Raceplex, a motorsports-oriented industrial park. Also available is the Oak Tree Spa, a swimming pool and a recreational shooting facility.

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About Ulanguzi Creative Strategies
Founded in 2001, Ulanguzi, a Raleigh based design agency brings together a talented group of marketing and advertising strategic thinkers and skilled designers and programmers from all parts of the country. Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning and on-target creative solutions that propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at www.ulanguzi.com.

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