Ulanguzi Creative Strategies Launches Campaign for Downtown Raleigh's Newest Residential Development

RALEIGH, N.C. (September 12, 2006) Ulanguzi Creative Strategies, an award-winning integrated marketing and design agency, has launched a one of a kind marketing campaign for West, a 15-story condominium tower to be located in the heart of Downtown Raleigh's Glenwood South district. Ulanguzi was selected to create the unique campaign based on their proven ability to successfully handle the specific needs of real estate developers, as seen in their work with Bloomsbury Estates, Skysail Condos & Marina, The Westin Raleigh Soleil Center Residences, and Davis Park.

"Working to launch a project that sets new standards for Downtown Raleigh residential development relied on our extensive expertise in pre-construction residential marketing," said Kenneth Penkowski, Partner and Creative Director of Ulanguzi." As the agency of record, we developed a cohesive platform that has increased awareness of the new downtown property, generated interest from potential buyers and boosted pre-sales."

"Ulanguzi's innovative thinking and marketing expertise was evident in their ability to create a marketing campaign that was both engaging and well-targeted," remarked Gregg Sandreuter, developer of the property. "We are going to contract several weeks earlier than we anticipated due to the effectiveness of the campaign to generate reservations."

"Ulanguzi consistently brings the level of creativity and strategic thinking that developments like West require," continued Ann-Cabell Baum Andersen of the Glenwood Agency. "They were able to create a truly unique brand proposition, and leverage the right channels to communicate a message that differentiates us from other developments in the area and really resonates with our clients."

West is projected to begin construction in October 2006. It will be located in the Glenwood South district of Downtown Raleigh at the intersection of North and West Streets. Ground floor retail space, hosting shops, bistros, and cafes, will compliment the residential condominiums above. West will offer eight different well-appointed floor plans that will range in size from 700 square feet to over 1,900 square feet.

About Ulanguzi Creative Strategies
Swahili for "spirit of revolutionary success" Ulanguzi, is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking strategic planning and on target creative solutions to propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, contact them at 919.899.3835 or visit Ulanguzi on the web www.ulanguzi.com.

About West
West is Raleigh's newest residential condominium building. Prominently located in the heart of Glenwood South at the intersection of West and North Streets, West offers an unparalleled urban living experience fifteen floors above the energy and vitality of the Triangle's most exciting entertainment district. For more information contact Ann-Cabell Baum Andersen at 919.828.0077 or visit the West online at www.WestatNorth.com

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