Ulanguzi Creative Strategies Selected as Agency of Record for Soleil Center

Ulanguzi charged with creating a one-of-a-kind campaign for the awe-inspiring Soleil Center.

RALEIGH, N.C. (March 15, 2006) Ulanguzi Creative Strategies, an award-winning integrated marketing and design agency, has been selected as agency of record for Soleil Center, a 45-story luxury hotel and condominium tower located adjacent to Crabtree Valley Mall in North Raleigh. The Soleil Group, developers of Soleil Center, chose Ulanguzi to create a digital and traditional marketing campaign after their collaborative success on the SkySail Yacht Club and the SkySail Condos and Marina campaigns in 2004.

As the agency of record, Ulanguzi will leverage its expertise in strategic brand development and marketing to increase awareness of the new luxury property—developing a cohesive brand platform consisting of an interactive website, print advertising and sales collateral. Ulanguzi has successfully launched and managed campaigns for similar real estate and development clients including Bloomsbury Estates, The Dawson on Morgan, Palladium Plaza, and Lakestone Place.

"We chose Ulanguzi because they understand our business and have the capabilities and expertise we need to be successful," explains Dicky Walia, CEO of the Soleil Group. "Their approach allows us to differentiate Soleil Center from other developments in the area, create an effective marketing strategy and influence the right channels to communicate our message in a manner that resonates with area consumers."

Dylan Bost, Managing Partner of Ulanguzi, said, "we are delighted to continue our engagement with the Soleil Group on this project. Their focus on unrivaled quality, innovative concepts, and inspiring design make this project an ideal match for Ulanguzi's approach to objectives-based marketing campaigns."

"The Soleil Center campaign continues our tradition of designing unique, well conceived campaigns for real estate developments", added Ulanguzi Partner and Creative Director Kenneth Penkowski. "A project with the magnitude of Soleil Center demands that we go beyond typical solutions and create a campaign that is equally honest, engaging and exciting."

Soleil Center will provide guests and residents with a superlative hotel and condominium ownership experience. Plans include a 225-room Westin hotel and conference center, a luxury spa, 5-star restaurant and approximately 45 luxury condominiums.

About Ulanguzi Creative Strategies
Swahili for "spirit of revolutionary success" Ulanguzi, is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges.  Ulanguzi employs clear thinking strategic planning and on target creative solutions to propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, contact them at 919.899.3835 or visit Ulanguzi on the web www.ulanguzi.com.

About Soleil Group
Cary, North Carolina-based Soleil Group has developed and managed a wide range of properties, including hospitality, Class A Office, upscale retail and luxury condominium/residential throughout the Carolinas.

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