Ulanguzi Creative Strategies Sweeps MAME Awards

Agency Demonstrates Success in Integrated Advertising for Real Estate Clients

RALEIGH, N.C. (April 22, 2008) The Triangle Sales and Marketing Council of the North Carolina Home Builders Association has awarded Ulanguzi Creative Strategies with ten Major Achievements in Marketing Excellence (MAME) awards.

During the awards presentation Friday night, Ulanguzi received the following honors:
Best Logo, designed for West
Best Brochure for a Community, developed for Soleil Center
Best Consumer-oriented Direct Mail Piece, produced for Kane Residential
Best Community Ad for a Magazine, designed for Soleil Center
Best Outdoor, created for Kane Residential, Steps Sidewalk Campaign
Best Radio Commercial, produced for West
Best Radio Commercial (tie), produced for Kane Residential, The Lassiter
Best Website for a Community, created for Soleil Center
Best Advertising Campaign for a Community, developed for Soleil Center

"The MAME awards are a particularly high honor for Ulanguzi as they demonstrate the commitment we have to our real estate clients to thoroughly understand their positioning, their challenges and the markets they strive to address," said Dylan Bost, Managing Partner, Ulanguzi. "We are extremely proud of the pre-sales programs we’ve done in this industry for several outstanding clients who challenged us to generate sales in a less-than-ideal market climate."

"At Ulanguzi, all of our work is based on creating an integrated approach to connect clients and customers," said Kenneth Penkowski, Partner and Creative Director, Ulanguzi. "Our award-winning projects, although very different in execution, each began with a genuine understanding of the intended audience and a plan on how to reach them, going beyond what is expected from traditional advertising. The end-result is both great design and effective communications."

According to the North Carolina Home Builders Association, MAME winners are recognized as leaders in the industry, providing cutting-edge solutions to the home building industry. MAME is about results; finding creative ways yet effective ways to sell more homes, regardless of the market.

About Ulanguzi Creative Strategies
Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organization's marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning and on-target creative solutions that propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at http://www.ulanguzi.com.

select your background