Ulanguzi Helps Guide the Navisware Brand Through Major Acquisition

Navisware parent, I-Cubed, expands engagement to other areas

RALEIGH, N.C. (July 5, 2006) It was no surprise to industry insiders when Navisware, a leading technology company based in Raleigh, announced January 15, that its FileLine assets had been acquired by software giant Adobe Systems Incorporated (NASDAQ: ADBE). Integrated Industrial Information (I-Cubed), dba Navisware, had been working with Ulanguzi Creative Strategies, an award-winning integrated marketing and design agency, for just under two years, to position themselves for such a move.

I-Cubed engaged Ulanguzi in January of 2004 to launch Navisware's identity, positioning and messaging. Former President Grant Williard remarked about the partnership, "Ulanguzi was an integral part in developing the brand and messaging behind our products an d the impact that our technology could have on major global industries. Having that clear definition of who we are and what we do helped gain Adobe's attention."

Ulanguzi launched a new visual identity for Navisware that included the Navisware name and logo, an interactive website and sales collateral positioning Navisware as a leading provider of digital rights management and computer aided design (CAD) intelligence solutions. A focus on the broader applications of their technology-based products resulted in Navisware's ability to expand their relevance from a strong but narrowly focused company to a larger business enterprise environment.

"Ulanguzi strives to clearly define our client's business objectives and craft a solution that will achieve them," stated Ulanguzi Partner and Creative Director Kenneth Penkowski. "We were able to leverage our experience and expertise in strategic brand development to reach Navisware's goals."

"Our tremendous success in helping Navisware prepare for this acquisition makes this milestone gratifying," added Managing Partner, Dylan Bost. "It is exciting to identify an opportunity, envision the ideal outcome, and work to make it a reality. After achieving that goal there is time to celebrate then it is time to define the next objective and take on the next challenge."

With the acquisition of the Navisware business unit firmly set, I-Cubed has extended their engagement with Ulanguzi to cover its additional computer aided design (CAD) intelligence solution lines."Although goals for our additional lines may differ from those of our former Navisware line we are confident that Ulanguzi's perspective, creativity and drive will help us achieve similar success," stated Mark Winnie, Vice President of Technology Services, I-Cubed.

About Ulanguzi Creative Strategies
Swahili for "spirit of revolutionary success" Ulanguzi, is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking strategic planning and on target creative solutions to propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, contact them at 919.899.3835 or visit Ulanguzi on the web www.ulanguzi.com.

About I-Cubed
Empowering corporations and industries to more effectively leverage information assets in streamlining development processes and improving the quality of finished products, I-Cubed—a privately held company founded in 1984—has been at the forefront of the CAD intelligence revolution. I-Cubed develops solutions that maximize the tremendous potential of CAD information systems. For additional information on I-Cubed, please visit www.i-cubed.com

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