RALEIGH, N.C. (December 2, 2008) Ulanguzi Creative Strategies, one of Raleigh's leading design agencies, and TrustAtlantic Bank announce the launch of Carl's Job Hunt, a campaign highlighting TrustAtlantic Bank's new Remote Deposit Capture technology.
The campaign follows Carl, a down-on-his-luck pneumatic canister and former icon of drive-thru banking, in his search for a new purpose. TrustAtlantic Bank's new Remote Deposit Capture, a technology that allows customers to process check deposits from the convenience of their own office, is making the hassle of trips to the bank, as well as Carl's main function a thing of the past.
"We really enjoy working with Ulanguzi because they bring an innovative approach to their work and an ability to understand and capture larger cultural trends. Their team creates and moves seamlessly between so many communications channels, both traditional and cutting edge," said James A. Beck, President and Chief Executive Officer, TrustAtlantic Bank.
Ulanguzi launched Carl's hunt for a new purpose simultaneously on YouTube, Facebook and the Web via a microsite and presence on TrustAtlantic Bank's own Website. The centerpiece of the campaign is a series of documentary-style videos featured on CarlsJobHunt.com that details the travails of Carl in his attempt to find a new job and the comic shortcomings that result.
"In tenuous economic times, you can't bury your head in the sand and wait for the clouds to part. You have to be smart, creative and effective with every dollar you spend," said Kenneth Penkowski, partner, Ulanguzi Creative Strategies. "We have spent considerable effort building a talented, diverse, multi-disciplinary team at Ulanguzi, and everyone on our team contributed instrumentally in this campaign's success."
To follow Carl in his search for a new purpose or to learn more about TrustAtlantic Bank and Remote Deposit Capture, please visit www.CarlsJobHunt.com.
About Ulanguzi Creative Strategies
Founded in 2001, Ulanguzi, a Raleigh based design agency brings together a talented group of marketing and advertising strategic thinkers and skilled designers and programmers from all parts of the country. Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organization's marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning and on-target creative solutions that propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at www.ulanguzi.com.
About TrustAtlantic Bank
Headquartered in Raleigh, North Carolina, TrustAtlantic Bank is the wholly owned subsidiary of TrustAtlantic Financial Corporation. The bank's primary competitive focus is to build broad financial relationships with mid-market businesses and their owners, professionals and other individuals who desire value-added service. The bank operates two banking offices in Greenville, two in Raleigh, and one in Cary, and anticipates opening additional branch offices in the greater Raleigh-Cary metro areas as well as Greenville in the coming years. The bank's website is www.trustatlantic.com.
Dylan Bost
Ulanguzi
+1 919 899-3755
Who would think that banking and revolution would go together? But the folks at TrustAtlantic are really solid and are looking forward to redefining the banking experience for their customers.
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