Ulanguzi Launches New Site for Dre Bly of the Detroit Lions

It?s First-and-Ten For a New Football Fan Website

RALEIGH, N.C. (January 30, 2007) Detroit Lions cornerback and defensive captain Dre Bly recently selected Ulanguzi Creative Strategies, an award-winning design agency located in Raleigh, NC to develop his fan club website, DreBly32.com. Dre, a former Tar Heel All-American and active member of the UNC Lettermen, chose Ulanguzi to create DreBly32.com after seeing Ulanguzi's success in developing the UNC Lettermen site and portions of the Tar Heel Blue website.

Ulanguzi knew the stakes were high in taking on the Dre Bly website but was up for the challenge. Dre was not only looking for a well-designed site that was expandable and exciting, he wanted it to stay current with the latest news and capture his personality and dedication to his sport. His expectations were high; he required the Ulanguzi team to deliver the same qualities he demands from his Detroit Lions teammates—great execution, extreme diligence and the ambition to get the job done.

Through careful planning and powerful design, the Ulanguzi team was able to provide a complete solution for the Lions athlete. Built on solid research and strong concepts, the new site is an interactive resource for fans to access photos, schedules, stats, news and a message board where they can chat with the cornerback about upcoming games and key plays.

Kenneth Penkowski, Partner and Creative Director, believes that strength and dexterity are important qualities, not just for star pro-athletes but for clients in every industry. "We always strive to play like a champion," states Penkowski, "but this project was an opportunity to rise above the competition and present Dre Bly as a truly unique player who cares about his game, his image, and most importantly, the community.”

"It was great to collaborate on this project with Dre Bly," Managing Partner Dylan Bost continued. "We really enjoy working with a client who epitomizes excellence, achievement and competitiveness in his field—we strive to do the same in ours."

Fan Club President and site administrator  Moses Gooch, shares Dre's excitement, "We wanted a site that really captured Dre’s personality and Ulanguzi delivered. The website exceeded our high expectations and is easy to update—we always have the latest information for our fans."

About Ulanguzi Creative Strategies

Swahili for "spirit of revolutionary success" Ulanguzi, is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking strategic planning and on target creative solutions to propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, contact them at 919.899.3835 or visit Ulanguzi on the web www.ulanguzi.com.

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