Ulanguzi Provides Web Enhanced Presence to National Architecture Firm

The Freelon Group's Web site to expand, provide improved functionality

RALEIGH, N.C. (June 04, 2008) Freelon Group, a nationally recognized architecture firm located in Research Triangle Park, recently partnered with Ulanguzi Creative Strategies to renovate and optimize its new website.

Ulanguzi Creative Strategies worked closely with The Freelon Group in updating and revising the website to ensure that the sites search results mirrored the company's focus on serving the best purposes for culture and the environment. The newly renovated site retains similar design elements to the company's previous site but various elements were enhanced to provide greater functionality, resulting in a more efficient visitor experience.

"Our unique integrated approach to strategy, design and technology was exactly what Freelon needed to achieve a more effective and powerful internet marketing strategy," said Dylan Bost, managing partner, Ulanguzi Creative Strategies. "We maintained the basic elements, but revamped the site's interactive qualities, greatly improving its online visibility."

Ulanguzi, currently the third largest graphic design firm and the fifth largest Internet marketing and design firm in the Triangle, optimized Freelon's website to be more valuable to their promotion and marketing efforts. The rebuilt site was developed using search engine friendly techniques that will increase Freelon's search results and attract more targeted traffic to the site.

"We are thrilled with the results Ulanguzi delivered through the website optimization and renovation," said Anna Marich Mehlman, Associate at The Freelon Group. "Our natural search engine results increased by 80% in the first three months of the sites re-launch."

About The Freelon Group, Inc.
The Freelon Group is a 60-person, award-winning architectural firm founded by Philip G. Freelon, FAIA (Fellow, American Institute of Architects) in 1990. Located in Research Triangle Park, N.C., the firms design portfolio centers on Higher Education, Science/Technology and Museum and Cultural Center projects. To find out more, call 919.941.9790 or visit www.freelon.com

About Ulanguzi
Swahili for "spirit of revolutionary success," Ulanguzi is the approach that is applied to solving an organization's marketing, communications, advertising and design challenges. Ulanguzi Creative Strategies employs clear-thinking, strategic planning and on-target creative solutions to propel companies confidently through the battle zones that face businesses every day. To contact Ulanguzi, call 919.899.3835 or visit www.ulanguzi.com.

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