BB&T

Revelwave

client: A customer-intimate bank with aggressive goals for organic growth.

objective: Achieve buy-in on a new brand campaign by bank employees in 1,400 branches over 12 states.

challenge: With only 90 days until the launch of a nationwide advertising campaign, employees had to be able to deliver on the bank's brand promise.

response: Develop an interactive online knowledge portal using information and engaging content that educated employee's on the bank's refocused position.

results: With 80% of the bank's 28,000 employees brand-certified in the first three months of launch, Ulanguzi helped BB&T achieve organic growth goals through increased customer satisfaction and employee retention.

www.revelwave.com