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client: A forward-focused facilities management company looking to simplify and enhance the state of their industry.
objective: Launch the company's integrated web-based solution.
challenge: Potential customers have already invested significant time, money and resources in competitors' proprietary point solutions.
response: Develop a bold product launch campaign using industry's largest trade show, trade publication advertising and follow-up sales collateral to prompt customers to ThinkBIG about their current facilities management needs.
results: BigCenter made a big splash at the trade show and provided potential clients with a more comprehensive understanding of their services.
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