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Vescom

client: An international wall and furniture covering company who signed an exclusive deal with Rohm and Haas to provide Silvadur™ technology.

objective: Introduce Silvadur™, a revolutionary antimicrobial technology that serves as an upgrade feature for current wall-covering lines.

challenge: A one-week turnaround time—Vescom was in need of an exhibit design and identity system a week before the critical NeoCon World's Trade Fair, the industry's largest international trade show.

response: Develop and produce a product identity, sales collateral, website and exhibit design for Vescom+Silver.

results: Vescom+Silver was a huge success at NeoCon, with many interested industry professionals leaving the show ready to place an order.