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Virginia International Raceway

advertising, branding, collateral, direct mail, environmental, launched projects,

challenge: A highly regarded natural terrain grand prix circuit looking to translate national attendance and exposure for race weekend events into a 7-day-a-week revenue opportunity, driving the further development of on-property assets.

solution: Ulanguzi developed a motorsport-themed adventure resort concept, including core brand attributes, identity, collateral, websites, environmental graphics, motion graphics, outreach programs and social media programs supporting the resort brand.

results: Virginia International Raceway was able to widen its audience appeal beyond racing enthusiasts and more effectively attract corporate groups, social clubs and individuals to weekday programs and activities, promoting a broader range of resort attractions.